Mixue Dimo Brand Collab

{"type":"wide marketing proposal slide for a co-branded campaign visual concept","format":"16:9 presentation board, clean commercial deck design","language":"Chinese visible text with English campaign title","style":"cute youthful brand-collaboration pitch deck, pastel pink gradient background, rounded white cards, soft shadows, hot-pink headings, small decorative Sparkles and Clouds, Polished Agency Proposal Aesthetic","header":{"position":"top","left_logos":{"count":2,"items":["Mixue Bingcheng logo with snowman mascot and text","ROCO KINGDOM logo with black crown icon"],"separator":"×"},"main_title":"{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN\"}","large_chinese_headline":"{argument name=\"Chinese headline text\" default=\"Sweet Adventure Mengli Departure\"}","subtitle":"Mixue Ice City × Rock Kingdom DiMo Joint Event","right_hero":"large Mixue bubble tea dessert cup beside a cute blue-and-white DiMo mascot character with yellow horn-like ears and tail, floating on a pastel rainbow streak"},"layout":{"main_sections_count":3,"sections":[{"title":"1. Project Brief","position":"Left card","icon":"Pink Clipboard outline","content_blocks_count":3,"content_blocks":[{"label":"Project Background:","body":"Mixue Bingcheng collaborates with Rock Kingdom's popular character 'Dimo' to create a 'sweet adventure' themed 'Sweet Adventure', creating limited edition products, merchandise, and immersive visual experiences, strengthening the brand's youthful mindset, and stimulating consumer enthusiasm and social communication." },{"label":"Project Date:","body":"July 2024 (New Product Launch and Co-branded Merchandise Launch Simultaneously)"},{"label":"Collaboration Highlights:","bullets_count":4,"bullets":["Dimo IP Licensing and Exclusive Image Customization","Co-branded Drinks and Limited Packaging, Merchandise Blind Boxes","Offline Store Visual Refresh & Outdoor Large Screens","Omni-channel Content Distribution and User Interaction"]}], bottom_thumbnails":{"count":4,"items":["street storefront poster mockup","pink campaign standee featuring Di Mo and drink","digital outdoor advertising screen mockup","tabletop collectible merchandise and drink display"]}},{"title":"2. Core Creative","position":"Center Card","icon":"Pink Lightbulb Outline","intro_headline":"Centered on "Sweet Adventure," embark on a wonderful journey with Dimo!" "intro_body": "We set Dimo as a 'sweet adventure companion', accompanying users in exploring MIXUE's delicious world, spreading happiness, energy, and a sense of companionship." ,"creative_cards_count":4,"creative_cards":[{"label":"Core Character: Dimo Appears","description":"Cute Partner, Energized Start","icon_or_image":"Di Mo mascot running"},{"label":"Core Experience: Sweet Adventure","description":" Co-branded New Product × Adventure Theme Visual","icon_or_image":"Mixue drink cup"},{"label":"Core Interaction: Let's Set Off Together","description":"Multi-touchpoint interaction, stimulating UGC and sharing","icon_or_image":"Pink Chat Bubbles with Heart"},{"label":"Core Benefit: Limited Collection",", description":"Collaboration merchandise and limited packaging enhance collectible value","icon_or_image":"Pink gift box"}]},{"title":"3. Goals and Outcome Metrics","position":"Right card","icon":"Pink target outline","goals_block":{"label":"Core Goals:" ,"bullets_count":4,"bullets":["Enhancing Brand Youthful Image and User Favorability", "Driving New Product Sales Growth", "Expanding Brand Awareness and Social Influence", "Accumulate User Assets to Promote Repurchase and Member Growth"]},"kpi_tiles":{"title":"Key Achievement Indicators (KPI):","count":4,"items":[{"label":"Sales Target", "value":"+20%","subtext":"Co-branded New Product Sales vs. Pre-Event Period","icon":"Pink Drink Cup"},{"label":"Exposure Target","value":"100 million+","subtext":"Total Channel Exposure","icon":"Pink Eye"},{"label":"Engagement Goal","value":"5 million+", subtext":"Total interactions (likes/comments/shares, etc.)","icon":"Pink Chat Face"},{"label":"Member Growth Target","value":"300,000+","subtext":"Number of new members","icon":"Pink user silhouette"}]},"footnote":"Data target is an estimate; final results are subject to actual execution; Channel coverage: Stores / Online Mall / Social Media / OOH / KOL / Private Domain"}]},"visual_requirements":{"canvas":"{argument name=\"canvas size\" default=\"1152×768\"}","palette":"{argument name=\"color palette\" default=\ "soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights\"}","typography":"bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal","composition":"three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout , high-resolution polished mockup"}}